Our Story
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A DIFFERENCE YOU CAN SEE
It’s never been easier to buy prescription glasses online, but the reality is, it’s still almost impossible to find the “right” pair. From style, to fit, to actual vision correction, your eyewear needs to check a lot of boxes, and most of us end up compromising. As the one and only accessory we wear on our face, it has the power to change how we see the world—and how the world sees us.
OUR VISION IS CLEAR.
YOURS SHOULD BE TOO.
We set out to create a totally new eyewear shopping experience, delivering precision optics through ecommerce. Our first priority is scouting handcrafted frames and fitting them with advanced lens technology. What truly sets us apart, however, is the human touch.
Designed by eyewear obsessives
Eyewear obsessives with deep industry experience, our Visionists are exactly who you want ushering you through your optical journey. One part stylist, one part optical whiz, they oversee every last aspect of the experience. Whether you crave real-time human help or prefer to guide yourself, our team helps you navigate to exactly what you need to see.
We see you
There was a time when eyewear catered to just one type of face, with a particular set of features. We think we can do better. We’ve built an assortment that suits all shapes, sizes, and sensibilities. No matter who you are, or what you look like, we have silhouettes that will feel tailor-made for your face.
Shop local
Prefer an in-person experience? We’ve identified the top optical boutiques in the country to point you in the right direction. Book an appointment, call or drop by their stores. This gives you instant access to thousands of additional products from the brands you love, vast optical expertise, and unique amenities, ranging from in-house doctors and contact lenses, to custom buffalo horn designs and one-of-a-kind lens shapes and tints.
“I didn’t think I could feel this confident in ordering glasses online!"
Nicole A.
“It’s so cool: they scan and fit the glasses to your face before they even come in the mail.”
