Our Story

Eyewear has the power to change the way you see the world—and how the world sees you.

Designed by eyewear obsessives

Eyewear obsessives with deep industry experience, our Visionists are exactly who you want ushering you through your optical journey. One part stylist, one part optical whiz, they oversee every last aspect of the experience. Whether you crave real-time human help or prefer to guide yourself, our team helps you navigate to exactly what you need to see.

Meet the Visionists

We see you

There was a time when eyewear catered to just one type of face, with a particular set of features. We think we can do better. We’ve built an assortment that suits all shapes, sizes, and sensibilities. No matter who you are, or what you look like, we have silhouettes that will feel tailor-made for your face.

Shop local

Prefer an in-person experience? We’ve identified the top optical boutiques in the country to point you in the right direction. Book an appointment, call or drop by their stores. This gives you instant access to thousands of additional products from the brands you love, vast optical expertise, and unique amenities, ranging from in-house doctors and contact lenses, to custom buffalo horn designs and one-of-a-kind lens shapes and tints.

Find a store